STUDY SHOWS IT PAYS TO INTERACT WITH SHOPPERS

ORLANDO, Fla. - Interacting with customers has a tremendous impact on boosting sales, according to new research.Supermarket consultant Harold Lloyd of Harold Lloyd Presents, Virginia Beach, Va., and Kenneth Herbst, professor of marketing, Mason School of Business, College of William & Mary, presented findings from original, on-site research they conducted earlier this spring."All the information we

ORLANDO, Fla. - Interacting with customers has a tremendous impact on boosting sales, according to new research.

Supermarket consultant Harold Lloyd of Harold Lloyd Presents, Virginia Beach, Va., and Kenneth Herbst, professor of marketing, Mason School of Business, College of William & Mary, presented findings from original, on-site research they conducted earlier this spring.

"All the information we got as we followed customers through the stores was interesting, but some

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