STUDY SHOWS OPPORTUNITY FOR PROMOTING PRIVATE-LABEL MILK

CHICAGO -- The benefits of milk should be highlighted as a way to encourage adults to increase their intake, especially since research shows consumers have positive impressions of milk, and could be swayed to drink more of it.A nationwide survey, conducted by the Mintel Group here shows more than half the respondents (54%) said they can tell a difference in taste between brands of milk.A fertile market

CHICAGO -- The benefits of milk should be highlighted as a way to encourage adults to increase their intake, especially since research shows consumers have positive impressions of milk, and could be swayed to drink more of it.

A nationwide survey, conducted by the Mintel Group here shows more than half the respondents (54%) said they can tell a difference in taste between brands of milk.

A fertile market among adults exists for milk, the study showed, even though a significant

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