STUDY SHOWS PROMOTIONS ARE A BOTTOM-LINE TREAT

McCLEAN, Va. -- Grocers could sweeten their bottom lines by treating themselves to more candy promotions, according to a recent study conducted for the National Confectioners Association here.When looking at promotion, candy is one of the best categories in the store, according to John Phipps, a partner at Deloitte & Touche, Wilton, Conn. Deloitte & Touche conducted the NCA study using scanning data

McCLEAN, Va. -- Grocers could sweeten their bottom lines by treating themselves to more candy promotions, according to a recent study conducted for the National Confectioners Association here.

When looking at promotion, candy is one of the best categories in the store, according to John Phipps, a partner at Deloitte & Touche, Wilton, Conn. Deloitte & Touche conducted the NCA study using scanning data from Information Resources Inc., Chicago, secondary research, and retailer in

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