STUDY SUPPORTS GERLAND'S RESULTS

Gerland's is not the only chain pumping up its volume of specialty food sales by marketing such foods near their mainstream counterparts.Two other retailers, who along with Gerland's participated in a study conducted by Willard Bishop Consulting, Barrington, Ill., also scored big with what is being called the "store-within-a-store" concept. The study was performed for the National Food Distributors

Gerland's is not the only chain pumping up its volume of specialty food sales by marketing such foods near their mainstream counterparts.

Two other retailers, who along with Gerland's participated in a study conducted by Willard Bishop Consulting, Barrington, Ill., also scored big with what is being called the "store-within-a-store" concept. The study was performed for the National Food Distributors Association, Chicago.

"The racks are just a nice vehicle that gives the retail

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