STUDY: TAILOR EACH STORE TO MEET DIVERSE TASTES

CHICAGO -- Supermarkets need to merchandise their stores individually to meet the needs of customers, including ethnic customers, according to a study scheduled for presentation May 7 at the annual Food Marketing Institute convention here.SN interviewed the three retailers who comprised the steering committee of The Coca-Cola Retailing Research Council that commissioned the study, which was conducted

CHICAGO -- Supermarkets need to merchandise their stores individually to meet the needs of customers, including ethnic customers, according to a study scheduled for presentation May 7 at the annual Food Marketing Institute convention here.

SN interviewed the three retailers who comprised the steering committee of The Coca-Cola Retailing Research Council that commissioned the study, which was conducted by the Los Angeles-based Cultural Access Group/About Marketing Solutions.

Sc

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