STUDY: TEENS GULPING DOWN MORE MILK

WASHINGTON -- Teen milk consumption has gone up for the second year in a row in a trend dairy industry officials attribute to teen-oriented marketing projects reaching their target.Per-capita consumption of milk by teens rose from 22 gallons in 2001 to 23.5 gallons in 2002, according to NFO WorldGroup's Share of Intake Panel data. Milk has also gained in "share of stomach" among teens, meaning teens

WASHINGTON -- Teen milk consumption has gone up for the second year in a row in a trend dairy industry officials attribute to teen-oriented marketing projects reaching their target.

Per-capita consumption of milk by teens rose from 22 gallons in 2001 to 23.5 gallons in 2002, according to NFO WorldGroup's Share of Intake Panel data. Milk has also gained in "share of stomach" among teens, meaning teens are choosing milk over other beverages more frequently. In 2001, milk's share of stom

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