STUDY UNDERSCORES MARKETING CHALLENGE

HONG KONG -- It's no secret that China's population represents huge potential for packaged goods marketers, but as a study released last month by Nielsen SRG here documents, most products reach only a small fraction of those consumers.ailable in 64% of China's shops, while infant diapers reach only 2%. Even where products reach them, only one Chinese in 12 earns enough money ($1,000 per year) to spend

HONG KONG -- It's no secret that China's population represents huge potential for packaged goods marketers, but as a study released last month by Nielsen SRG here documents, most products reach only a small fraction of those consumers.

ailable in 64% of China's shops, while infant diapers reach only 2%. Even where products reach them, only one Chinese in 12 earns enough money ($1,000 per year) to spend on consumer goods.

A key conclusion, said Everett Holmes, spokesman for SRG

Register to view the full article

test - Advanced Registered User

Already a member? .