STUDY URGES TRADE PROMOTION CHANGES

HILTON HEAD ISLAND, S.C. -- The issue of trade promotions is getting renewed industry scrutiny through a soon-to-be-released study that points to a huge savings potential for trading partners if practices are changed.But even as the study, by Andersen Consulting, was previewed here last week at the Midyear Executive Conference of Food Distributors International, Falls Church, Va., some comments from

HILTON HEAD ISLAND, S.C. -- The issue of trade promotions is getting renewed industry scrutiny through a soon-to-be-released study that points to a huge savings potential for trading partners if practices are changed.

But even as the study, by Andersen Consulting, was previewed here last week at the Midyear Executive Conference of Food Distributors International, Falls Church, Va., some comments from a panel of industry executives indicated that the long-delayed effort to alter promot

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