STUDY: USING DATA IS THE KEY TO PRODUCE CATEGORY MANAGEMENT

NEWARK, Del. -- Just the facts, ma'am.That's what retailers are going to need, if they hope to propel category management into the produce arena, according to a study released by the Produce Marketing Association here."There is a lot of information available to retailers, but accessing it and processing it is key," said Bruce Knobeloch, director of produce for Schnuck Markets in St. Louis and chairman

NEWARK, Del. -- Just the facts, ma'am.

That's what retailers are going to need, if they hope to propel category management into the produce arena, according to a study released by the Produce Marketing Association here.

"There is a lot of information available to retailers, but accessing it and processing it is key," said Bruce Knobeloch, director of produce for Schnuck Markets in St. Louis and chairman of the PMA Category Management Task Force.

"One of the findin

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