STUDY: VENDORS NEED MARKETING STRATEGIES FOR RETAIL

WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.The study, conducted at www.reveries.com, a Web site for marketing professionals, showed that of the 200 respondents, more than half said most marketers either lack a retail marketing strategy or don't

WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

The study, conducted at www.reveries.com, a Web site for marketing professionals, showed that of the 200 respondents, more than half said most marketers either lack a retail marketing strategy or don't know if they have one.

Among other results, 69% said marketers view retail prim

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