STUDYING THE BENEFITS AND LIMITS OF CUSTOMER SATISFACTION

Results of a couple of customer-satisfaction surveys described in news articles in these pages underscore the fact that success in food retailing goes disproportionately - but not entirely - to those who provide a dynamic experience to shoppers. Moreover, the surveys show that while competitive prices are required table stakes to play, price alone doesn't define a successful customer-satisfaction

Results of a couple of customer-satisfaction surveys described in news articles in these pages underscore the fact that success in food retailing goes disproportionately - but not entirely - to those who provide a dynamic experience to shoppers. Moreover, the surveys show that while competitive prices are required table stakes to play, price alone doesn't define a successful customer-satisfaction proposition. Let's take a closer look at which retail banners were rated best in survey results t

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