STUFFED ---- AND GROWING

The often unwieldy baby-food section is in need of a category management lullaby.While some retailers have launched aggressive efforts to handle the growing number of stockkeeping units, many are in need of a structured management program that involves frequent introductions and deletions.Retailers should analyze the category more often and update it as fast as they can, said John Cordero, vice president

The often unwieldy baby-food section is in need of a category management lullaby.While some retailers have launched aggressive efforts to handle the growing number of stockkeeping units, many are in need of a structured management program that involves frequent introductions and deletions.

Retailers should analyze the category more often and update it as fast as they can, said John Cordero, vice president of grocery buying at K.V. Mart, Carson, Calif.

"Both retailers and manuf

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