SUBSCRIPTIONS PROMOTING HEALTH OF NEWSSTAND SALE

NEW YORK -- Retailers should not fear subscription sales stealing market share from their magazine racks, said the head of Vibe magazine."I believe the subscription business can help newsstands because subscriptions minimize rate-base volatility," said Keith T. Clinkscales, president and chief executive officer of Vibe/Spin Ventures here.Speaking recently at the Magazine Publishers of America's annual

NEW YORK -- Retailers should not fear subscription sales stealing market share from their magazine racks, said the head of Vibe magazine.

"I believe the subscription business can help newsstands because subscriptions minimize rate-base volatility," said Keith T. Clinkscales, president and chief executive officer of Vibe/Spin Ventures here.

Speaking recently at the Magazine Publishers of America's annual Retail Conference in Dallas, Clinkscales said since its founding in 1990 V

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