DUBLIN, Calif. -- In response to the success of last year's in-store campaign, the Mushroom Council, based here, will launch a revival this week of its "Fresh Mushrooms, What A Good Idea!" advertisements on shopping carts across the country.
From now through June 18, more than 10,000 supermarkets will post images of mushroom-enhanced dishes on their shopping carts, along with suggestions and ideas for meals and answers to the "What's for dinner?" dilemma. According to Mushroom Council