SUMMER IS UP AND RUNNING FOR SUPERMARKETS

Supermarkets are starting their summer promotions earlier in an effort to create a stronger image for outdoor-living merchandise.Seasonal selections at some chains, in fact, began shipping in March so that customers could see early store-level outdoor-living displays.General merchandise buyers surveyed by SN began building summer merchandise displays after Easter to create a solid outdoor-living category

Supermarkets are starting their summer promotions earlier in an effort to create a stronger image for outdoor-living merchandise.

Seasonal selections at some chains, in fact, began shipping in March so that customers could see early store-level outdoor-living displays.

General merchandise buyers surveyed by SN began building summer merchandise displays after Easter to create a solid outdoor-living category statement and to keep sales from going to other retailing formats.

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