SUMMER BEEF PROMO REACHES GOAL

DENVER -- Buoyed by demand and undeterred by limited availability and high prices, beef sales recorded a 3.4% increase in dollar volume during the 2003 Summer Grilling campaign, sponsored by the National Cattlemen's Beef Association and various state beef boards.Drilling down into the numbers reveals that dollar volume for grilling cuts of beef grew at a higher rate -- 4.2% -- over a year ago, and

DENVER -- Buoyed by demand and undeterred by limited availability and high prices, beef sales recorded a 3.4% increase in dollar volume during the 2003 Summer Grilling campaign, sponsored by the National Cattlemen's Beef Association and various state beef boards.

Drilling down into the numbers reveals that dollar volume for grilling cuts of beef grew at a higher rate -- 4.2% -- over a year ago, and a whopping 24% more than the increase experienced for total beef dollar volume.

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