SUMMER PICK

When the weather warms up, it's feast and famine for in-store bakeries. Graduations keep bakery sales piping hot during the early part of the season. But when the dog days of summer take hold, consumers lose their appetite for heavy desserts, and sometimes skip the bakery altogether.To keep sales sizzling, retailers showcase desserts with seasonal fruit rather than heavy meltable chocolate, and shoppers

When the weather warms up, it's feast and famine for in-store bakeries. Graduations keep bakery sales piping hot during the early part of the season. But when the dog days of summer take hold, consumers lose their appetite for heavy desserts, and sometimes skip the bakery altogether.

To keep sales sizzling, retailers showcase desserts with seasonal fruit rather than heavy meltable chocolate, and shoppers find more fresh buns and rolls instead of heavy artisan grain breads.

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TAGS: Center Store