SUMMER PROMOTIONS: MORE THAN LIP SERVICE

To help boost lipstick sales for the summer season, cosmetic companies and distributors have created a potpourri of programs that include consumer contests, samplings and the introduction of hot new shades.Maybelline, Memphis, Tenn., is offering customers a chance to win a Caribbean cruise, said Daniel Collins, senior marketing manager for lip and nail products.The Beauty Cruise promotion, which runs

To help boost lipstick sales for the summer season, cosmetic companies and distributors have created a potpourri of programs that include consumer contests, samplings and the introduction of hot new shades.

Maybelline, Memphis, Tenn., is offering customers a chance to win a Caribbean cruise, said Daniel Collins, senior marketing manager for lip and nail products.

The Beauty Cruise promotion, which runs through this month, will give away 50 trips, as well as some cosmetic sampl

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