SUMMER'S ON TAP

It's summertime and the promotions are easy -- especially within the beer category. "Beer during this time of year just sells itself," Rob Giusti, beverage and bottle shop category manager for Andronico's, Albany, Calif., told SN.In this day and age of cross-channel buying, however, retailers still have a number of special promotions lined up, which will include occasion-based displays and even demonstrations

It's summertime and the promotions are easy -- especially within the beer category. "Beer during this time of year just sells itself," Rob Giusti, beverage and bottle shop category manager for Andronico's, Albany, Calif., told SN.

In this day and age of cross-channel buying, however, retailers still have a number of special promotions lined up, which will include occasion-based displays and even demonstrations where permitted.

For example, Jungle Jim's, Fairfield, Ohio, is pla

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