SUMMERTIME BREWS

Retailers are gearing up for the peak beer-selling season, and putting the final touches on merchandising, promotions, displays and other plans.Strategies include a focus on in-store samplings, select package sizes and tie-ins to sporting events, according to retailers polled by SN.And there will be plenty of attention on main and secondary displays, along with in-store advertising. After all, "approximately

Retailers are gearing up for the peak beer-selling season, and putting the final touches on merchandising, promotions, displays and other plans.

Strategies include a focus on in-store samplings, select package sizes and tie-ins to sporting events, according to retailers polled by SN.

And there will be plenty of attention on main and secondary displays, along with in-store advertising. After all, "approximately 37% of beer is sold during the 16-week summer season, so most super

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