SUMMIT TRADING HEIGHTENS COPY DEPTH WITH PPT SYSTEM

PUYALLUP, Wash. -- Summit Trading Co. here has begun using a shared-revenue, pay-per-transaction system to boost new release copy depth.The independent opened a new 47,000-square-foot store at the beginning of the year with a 500-square-foot live inventory department containing about 2,000 units of inventory. The single-store operator began using the program from Rentrak Corp., Portland, Ore., in

PUYALLUP, Wash. -- Summit Trading Co. here has begun using a shared-revenue, pay-per-transaction system to boost new release copy depth.

The independent opened a new 47,000-square-foot store at the beginning of the year with a 500-square-foot live inventory department containing about 2,000 units of inventory. The single-store operator began using the program from Rentrak Corp., Portland, Ore., in February, said Gary Carlson, store director. "Although the program is brand new with us,

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