SUNDAE DRIVERS

New merchandising racks, new products and inclusion of category items in frequent shopper programs are some of the factors retailers are banking on to scoop up more sales of ice cream toppings this year.There's perhaps no category in the store more reliant on effective merchandising than the ice cream toppings segment. After all, most -- if not all -- of the category's products can only be used with

New merchandising racks, new products and inclusion of category items in frequent shopper programs are some of the factors retailers are banking on to scoop up more sales of ice cream toppings this year.

There's perhaps no category in the store more reliant on effective merchandising than the ice cream toppings segment. After all, most -- if not all -- of the category's products can only be used with other items.

While they admit the ice cream toppings category isn't a traffic

Register to view the full article

test - Advanced Registered User

Already a member? .