BOCA RATON, Fla. -- It's a new day for Sundown vitamins.
The parent company, Rexall Sundown, posted record sales in its first fiscal year after going public. An impressive new corporate headquarters and state-of-the-art manufacturing facility here position the company for more growth. But mere growth isn't what Sundown brand marketer Nick Palin has in mind. Armed with some 300 vitamins and dietary supplements, he's taking dead aim at one target: making Sundown the dominant brand