SUNSWEET TESTING ITS BRAND ON FRESH FRUITS

PLEASANTON, Calif. -- The growing number of brand names finding their way onto produce shelves and into bins is attracting more attention, as grower/shippers examine different strategies they can use to join the trend.In the latest example, Sunsweet Growers here, well established in the dried-fruit category -- particularly prunes -- is ready to test whether it can leverage its name to boost sales

PLEASANTON, Calif. -- The growing number of brand names finding their way onto produce shelves and into bins is attracting more attention, as grower/shippers examine different strategies they can use to join the trend.

In the latest example, Sunsweet Growers here, well established in the dried-fruit category -- particularly prunes -- is ready to test whether it can leverage its name to boost sales of fresh fruit, including grapes.

Launched sometime after July 4, the program is

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