SUPER 88 GAINS FROM CELL-PHONE POS LINK

BOSTON -- Asian specialty market Super 88 here reports increases in customer frequency and the average basket size following adoption of a cell phone-based loyalty and payment system."We tried a couple of different loyalty programs, but this one has provided the most [dramatic] results," said Jeff Jones, executive vice president for Winvest, Super 88's parent company. "Our customers love technology,

BOSTON -- Asian specialty market Super 88 here reports increases in customer frequency and the average basket size following adoption of a cell phone-based loyalty and payment system.

"We tried a couple of different loyalty programs, but this one has provided the most [dramatic] results," said Jeff Jones, executive vice president for Winvest, Super 88's parent company. "Our customers love technology, so this works for them." He declined to provide specifics on the results.

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