SUPER BOWL GIVES CPG PRODUCTS SUPER SALES

CHICAGO -- Consumer packaged goods manufacturers and retailers scored big during this year's Super Bowl, according to Information Resources Inc. here. Supermarket dollar sales were up 6% from the prior year, "as more consumers likely enjoyed the game from home rather than going out," said Ed Kuehnle, group president, IRI North America.Sales of quick, easy, at-home meal solutions, such as frozen pizza

CHICAGO -- Consumer packaged goods manufacturers and retailers scored big during this year's Super Bowl, according to Information Resources Inc. here. Supermarket dollar sales were up 6% from the prior year, "as more consumers likely enjoyed the game from home rather than going out," said Ed Kuehnle, group president, IRI North America.

Sales of quick, easy, at-home meal solutions, such as frozen pizza and frozen seafood, grew by 16% and 22%, respectively, vs. last year, according to t

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