Price Chopper intercepts shoppers the old-fashioned way: It feeds them.
The 104-store retailer, based in Schenectady, N.Y., conducts some 500 sampling events per week. Not only is the company dedicated to such frequency, it's departed in other ways from most operators. Price Chopper has been conducting its own in-house program since the mid-1980s, and hasn't looked back since. "Sampling products creates a better opportunity for a sale," explained Mona Golub, manager of consumer s