SUPER COOLING

Is America's love affair with superpremium ice cream coming to an end? Probably not, but lately the relationship has been getting a bit more frosty.In frozens departments across the country, consumers are increasingly flirting with the premium level of ice cream, and apparently they're going home more often with those brands in place of the pricey superpremiums in which they had been indulging.So

Is America's love affair with superpremium ice cream coming to an end? Probably not, but lately the relationship has been getting a bit more frosty.

In frozens departments across the country, consumers are increasingly flirting with the premium level of ice cream, and apparently they're going home more often with those brands in place of the pricey superpremiums in which they had been indulging.

So is this a temporary fling with premium ice cream, and where does it leave supe

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