SUPER FLORAL 2005

HOUSTON (FNS) -- In floral departments, good signs can take a variety of forms, but all signs should convey pricing, a panel of floral experts agreed at Super Floral 2005.Through a series of visuals, panelists showed examples of signs that work and those that fall short.Frances Dudley, president and publisher, Florists' Review, Topeka, Kan., described six kinds of signs that could work in supermarkets:

HOUSTON (FNS) -- In floral departments, good signs can take a variety of forms, but all signs should convey pricing, a panel of floral experts agreed at Super Floral 2005.

Through a series of visuals, panelists showed examples of signs that work and those that fall short.

Frances Dudley, president and publisher, Florists' Review, Topeka, Kan., described six kinds of signs that could work in supermarkets: corporate, product category, promotional, informative, product specific a

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