SUPER G MAKES SHIFT TO MICROMARKETING, EDLP

LANDOVER, Md. -- Giant Food here is doing an about-face in its pricing and merchandising philosophies at its Northern division stores, which operate under the name Super G.The pricing change -- a switch to everyday low pricing -- will enable the chain to differentiate itself from its competition, while the merchandising change -- carrying products that meet local demand -- will make it easier to blend

LANDOVER, Md. -- Giant Food here is doing an about-face in its pricing and merchandising philosophies at its Northern division stores, which operate under the name Super G.

The pricing change -- a switch to everyday low pricing -- will enable the chain to differentiate itself from its competition, while the merchandising change -- carrying products that meet local demand -- will make it easier to blend in.

The company, which began moving north from its Baltimore-Washington bas

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