TEANECK, N.J. -- The superpremium frozen dessert category is expanding always and all ways.
In addition to a steady increase in sales, the category has experienced a continuing rise in offerings. There was a time when the category consisted solely of ice cream. Now there's superpremium frozen yogurt, novelties and sorbet as well.
Michael Paxton, president and chief executive officer of Haagen-Dazs here, and Tony McGrath, vice president of the company's North American oper