A SUPER OPPORTUNITY

TEANECK, N.J. -- The superpremium frozen dessert category is expanding always and all ways.In addition to a steady increase in sales, the category has experienced a continuing rise in offerings. There was a time when the category consisted solely of ice cream. Now there's superpremium frozen yogurt, novelties and sorbet as well.Michael Paxton, president and chief executive officer of Haagen-Dazs here,

TEANECK, N.J. -- The superpremium frozen dessert category is expanding always and all ways.

In addition to a steady increase in sales, the category has experienced a continuing rise in offerings. There was a time when the category consisted solely of ice cream. Now there's superpremium frozen yogurt, novelties and sorbet as well.

Michael Paxton, president and chief executive officer of Haagen-Dazs here, and Tony McGrath, vice president of the company's North American oper

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