SUPER POWER REMEDIES

The hype surrounding any prescription drug's switch to over-the-counter status consistently brings customers and sales into the store, and not just for the new product, retailers and industry experts told SN. Switch drugs have the ability to grow entire categories. However, retailers marketing these new powerful medications might take a lesson from the superhero Spider-Man's words: With great power

The hype surrounding any prescription drug's switch to over-the-counter status consistently brings customers and sales into the store, and not just for the new product, retailers and industry experts told SN. Switch drugs have the ability to grow entire categories.

However, retailers marketing these new powerful medications might take a lesson from the superhero Spider-Man's words: “With great power comes great responsibility.” For retailers, that means helping customers choose proper

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