SUPER TIME FOR CEREALS

Although cereal sales are slightly down, retailers have noticed that they are up in certain segments, particularly in the "healthy" category. And recent introductions of healthy offerings from Kellogg Co. and General Mills may signal that better-for-you offerings are one way to grow. According to Information Resources Inc., Chicago, ready-to-eat cereal in supermarkets was down 2% last year, but still

Although cereal sales are slightly down, retailers have noticed that they are up in certain segments, particularly in the "healthy" category. And recent introductions of healthy offerings from Kellogg Co. and General Mills may signal that better-for-you offerings are one way to grow. According to Information Resources Inc., Chicago, ready-to-eat cereal in supermarkets was down 2% last year, but still had sales of $6.99 billion, compared with last year's figure of $7.1 billion. Nonetheless, al

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