SUPERCENTER BATTLE PLANS DISCUSSED

CHICAGO -- A successful proactive competitive stance against a Super Kmart Center has prompted Farm Fresh, Norfolk, Va., to commit to a more aggressive position against supercenters, Michael E. Julian, the chain's chairman, president and chief executive officer, told an industry audience at Food Marketing Institute's annual convention here. After testing separate strategies at three conventional stores

CHICAGO -- A successful proactive competitive stance against a Super Kmart Center has prompted Farm Fresh, Norfolk, Va., to commit to a more aggressive position against supercenters, Michael E. Julian, the chain's chairman, president and chief executive officer, told an industry audience at Food Marketing Institute's annual convention here. After testing separate strategies at three conventional stores affected by a Super Kmart that opened in Tabb, Va., 16 months ago, Farm Fresh is moving ahe

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Center Store