SUPERCENTER FOOD CALLED TRAFFIC BUILDER

OSAGE BEACH, Mo. (FNS) -- Supercenter food sections aren't always a profit boon but fuel the format's success, said Bill Lancaster, vice president of sales at Associated Wholesale Grocers, Kansas City, Kan."There are some stores not doing [very well] on the food side, but all of them are very successful in that they have accomplished what they planned to do: increase the frequency of shoppers to their

OSAGE BEACH, Mo. (FNS) -- Supercenter food sections aren't always a profit boon but fuel the format's success, said Bill Lancaster, vice president of sales at Associated Wholesale Grocers, Kansas City, Kan.

"There are some stores not doing [very well] on the food side, but all of them are very successful in that they have accomplished what they planned to do: increase the frequency of shoppers to their stores, thereby increasing sales of soft and hard goods by 25% to 30%," Lancaster t

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