THE SUPERCENTER JUGGERNAUT

The supermarket industry's key to succeeding against supercenters is to pick battle areas very carefully, according to a group of consultants and observers interviewed by SN.That means supermarkets, rather than reacting to each supercenter move, need to create a vision of how they will compete, according to these executives. Among the tools in supermarket arsenals are increasing micromerchandising,

The supermarket industry's key to succeeding against supercenters is to pick battle areas very carefully, according to a group of consultants and observers interviewed by SN.

That means supermarkets, rather than reacting to each supercenter move, need to create a vision of how they will compete, according to these executives. Among the tools in supermarket arsenals are increasing micromerchandising, stressing convenience, pursuing customer loyalty programs, pricing competitively on a

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TAGS: Walmart