SUPERCENTER ROLLOUT SHIFTS SAM'S FOCUS

BENTONVILLE, Ark. -- The threat to the supermarket industry posed by Sam's Club may be shifting as Wal-Mart Stores here, the operator of Sam's, moves to put more emphasis on its Supercenter format.Wal-Mart's goal is to make its two formats complementary, not competitive, with the Supercenters marketing primarily to the individual consumer and Sam's primarily to business clients.Wal-Mart declined to

BENTONVILLE, Ark. -- The threat to the supermarket industry posed by Sam's Club may be shifting as Wal-Mart Stores here, the operator of Sam's, moves to put more emphasis on its Supercenter format.

Wal-Mart's goal is to make its two formats complementary, not competitive, with the Supercenters marketing primarily to the individual consumer and Sam's primarily to business clients.

Wal-Mart declined to comment for this article, although company executives spoke to these issues d

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TAGS: Walmart