SUPERCENTER STUDY: LOYALTY NEARS 50%

LAS VEGAS -- A Wal-Mart supercenter scored solid marks from shoppers when it comes to customer satisfaction, but the discounter has yet to completely win the hearts of loyal customers, according to a consumer study released here during the National Grocers Association's annual convention.The "Wal-Mart Supercenter Customer Loyalty Study," released this month, surveyed just over 100 shoppers at one

LAS VEGAS -- A Wal-Mart supercenter scored solid marks from shoppers when it comes to customer satisfaction, but the discounter has yet to completely win the hearts of loyal customers, according to a consumer study released here during the National Grocers Association's annual convention.

The "Wal-Mart Supercenter Customer Loyalty Study," released this month, surveyed just over 100 shoppers at one supercenter in Springfield, Mo. The study was conducted by People Solution Strategies, C

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TAGS: Walmart