SUPERCENTERS SEEN ENTERING BRAND WAR

SCOTTSDALE, Ariz. -- The drama of new and improved store brands contesting with national brand groceries is not limited to the supermarket stage, but will be played out in the growing supercenter arena as well, said retailing experts at the Private Label Manufacturers Association Leadership Conference, held here in mid-March.The meeting's goal was to explore what the next moves would be on the part

SCOTTSDALE, Ariz. -- The drama of new and improved store brands contesting with national brand groceries is not limited to the supermarket stage, but will be played out in the growing supercenter arena as well, said retailing experts at the Private Label Manufacturers Association Leadership Conference, held here in mid-March.

The meeting's goal was to explore what the next moves would be on the part of private-label suppliers, national branders and retailers. The supermarket/discount

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TAGS: Walmart