SUPERCENTERS/CLUB STORES

Club stores and supercenters have discovered what traditional food retailers have known for a long time - fresh produce can drive customer traffic.The clubs and supercenters promote fruits and vegetables, among other fresh foods, as a way to bring customers in more frequently.An official at Bentonville, Ark.-based Wal-Mart Stores declined to comment specifically on the retailer's overall produce strategy,

Club stores and supercenters have discovered what traditional food retailers have known for a long time - fresh produce can drive customer traffic.

The clubs and supercenters promote fruits and vegetables, among other fresh foods, as a way to bring customers in more frequently.

An official at Bentonville, Ark.-based Wal-Mart Stores declined to comment specifically on the retailer's overall produce strategy, but did elaborate on the company's interest in organics. Wal-Mart is t

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