SUPERCOMM STORE-SPECIFIC PROGRAM SET

DALLAS -- Store-specific category management is on the horizon for supermarket video rental departments. SuperComm, the Disney-owned shared-revenue, pay-per-rental company here, is set to launch its SuperLink program, which has boosted profits 10% to 20% in preliminary tests, said Des Walsh, SuperComm's vice president and general manager. The program was demonstrated at the Video Software Dealers

DALLAS -- Store-specific category management is on the horizon for supermarket video rental departments. SuperComm, the Disney-owned shared-revenue, pay-per-rental company here, is set to launch its SuperLink program, which has boosted profits 10% to 20% in preliminary tests, said Des Walsh, SuperComm's vice president and general manager. The program was demonstrated at the Video Software Dealers Association convention here May 21 to 24.

The first retailers will start using the progra

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