SUPERMARKET 4TH-QUARTER DVD SALES GROW SHARPLY: STUDY

NEW YORK -- Supermarkets saw sales of DVD software units in the fourth quarter of 2002 almost double over the year before, according to the annual Holiday Market Snapshot study just released by Alexander & Associates, here.The grocery channel was 2.2% of the total DVD sell-through market in units for the fourth quarter, Bob Alexander, president of the research firm, told SN last week. This is up from

NEW YORK -- Supermarkets saw sales of DVD software units in the fourth quarter of 2002 almost double over the year before, according to the annual Holiday Market Snapshot study just released by Alexander & Associates, here.

The grocery channel was 2.2% of the total DVD sell-through market in units for the fourth quarter, Bob Alexander, president of the research firm, told SN last week. This is up from 1.2% in 2001, and 0.1% in both 2000 and 1999. Overall, brick-and-mortar retailer

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