SUPERMARKET CONNECTIONS BEYOND THE DATA BASE

There are forms of targeted sampling gaining popularity that don't involve a grocer's data base, but are very involved in the supermarket industry. For example, Catalina Marketing Corp.'s highly successful Checkout Coupon system can also be used to distribute coupons for free samples, says Karl Maggard, executive vice president of marketing at the St. Petersburg, Fla.-based firm."Our clients use the

There are forms of targeted sampling gaining popularity that don't involve a grocer's data base, but are very involved in the supermarket industry. For example, Catalina Marketing Corp.'s highly successful Checkout Coupon system can also be used to distribute coupons for free samples, says Karl Maggard, executive vice president of marketing at the St. Petersburg, Fla.-based firm.

"Our clients use the network to isolate buyers of competitive brands, and identify consumers from cross-ca

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