SUPERMARKET PREPARED FOOD BEATS FAST FOOD: CONSUMERS

WASHINGTON -- Consumers believe that food prepared in supermarkets is healthier than fast-food meals and getting healthier than shelf-stable packaged food or frozen food, according to a recently released study.That's good news for operators of supermarket-based prepared-food programs, but the survey reveals a potential financial hazard as well: shoppers are becoming less willing to pay a premium for

WASHINGTON -- Consumers believe that food prepared in supermarkets is healthier than fast-food meals and getting healthier than shelf-stable packaged food or frozen food, according to a recently released study.

That's good news for operators of supermarket-based prepared-food programs, but the survey reveals a potential financial hazard as well: shoppers are becoming less willing to pay a premium for healthy and convenient supermarket food.

The Food Marketing Institute/Prevent

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