SUPERMARKET PRIVATE LABEL

Private label has proven itself -- it's global, and growing into new categorieson has plenty to celebrate.Beginning as a fledgling group of 10 companies that first met at the Chemist Club in Manhattan in 1979, the PLMA has grown into a 2,900-member organization worldwide. Today the PLMA hosts two private-label trade shows annually, in Chicago and Amsterdam, Netherlands, that draw nearly 20,000 attendees.Private-label

Private label has proven itself -- it's global, and growing into new categories

on has plenty to celebrate.

Beginning as a fledgling group of 10 companies that first met at the Chemist Club in Manhattan in 1979, the PLMA has grown into a 2,900-member organization worldwide. Today the PLMA hosts two private-label trade shows annually, in Chicago and Amsterdam, Netherlands, that draw nearly 20,000 attendees.

Private-label products, a formidable presence in the foo

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