Think you know shoppers? Try your hand at these questions: Question One: Two women make a shopping trip to their local supermarket. One is working full time (at least 20 hours a week) while the other works part time or not at all.
Which is more likely to be interested in the store's frequent shopper program? Which would express the biggest interest in prepared foods? Which shopper requires more customer service?
Question Two: Two other shoppers visit their local supermarket. O