SUPERMARKET SENSE-SATIONS

EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here is looking to sweeten total-store sales by making its in-store bakeries irresistible.The chain's multi-layer strategy is aimed at pulling a broad range of consumers into the bakery with the quality, variety and freshness that's offered there, and it's paying off, officials said.Colorful theme ads, a bumped-up demo schedule, increasingly open production,

EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here is looking to sweeten total-store sales by making its in-store bakeries irresistible.

The chain's multi-layer strategy is aimed at pulling a broad range of consumers into the bakery with the quality, variety and freshness that's offered there, and it's paying off, officials said.

Colorful theme ads, a bumped-up demo schedule, increasingly open production, repositioning of the department up front, the installation of state-of-

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