SUPERMARKETS ARE FINDING UPSCALE CHOCOLATES A PROFITABLE ADDITION TO THEIR CANDY DEPARTMENTS

Premium chocolates, by the bar or the box, are fattening up the gross margins and upscale images of retailers who make room for them in their grocery stores. Often associated with specialty shops and department stores, fancy brands such as Perugina and Toblerone have found a permanent home on many retail shelves. In some cases, the brands are sharing in-store territory with local chocolatiers' products,

Premium chocolates, by the bar or the box, are fattening up the gross margins and upscale images of retailers who make room for them in their grocery stores. Often associated with specialty shops and department stores, fancy brands such as Perugina and Toblerone have found a permanent home on many retail shelves. In some cases, the brands are sharing in-store territory with local chocolatiers' products, and even a sprinkling of private-label programs.

Some retailers -- more typically

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