SUPERMARKETS CAN CATCH 'FAST CASUAL' DINERS

NEW YORK -- Retailers who sell prepared foods may well profit from appealing to "fast casual" diners -- an emerging and fast-growing restaurant dining category -- if they can meet the needs of these particular consumers.A study called Here Comes Fast Casual, co-sponsored by retail design and branding consultant King-Casey, cited "good quality food" as the top reason consumers seek out fast casual

NEW YORK -- Retailers who sell prepared foods may well profit from appealing to "fast casual" diners -- an emerging and fast-growing restaurant dining category -- if they can meet the needs of these particular consumers.

A study called Here Comes Fast Casual, co-sponsored by retail design and branding consultant King-Casey, cited "good quality food" as the top reason consumers seek out fast casual concepts, followed by "convenience to home" and "good value for money." "Faster service"

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