SUPERMARKETS: CO-MARKETERS LIKELY TO GET BETTER TREATMENT

NEW YORK -- A majority of supermarket retailers, 71%, say they give preferential treatment to manufacturers who guide them in the practice of co-marketing, a survey has revealed.The findings have strong implications for brand marketers, said Arthur Zimbalist, vice president of Meyers Research Center here, which conducted the research."Retailers are waiting and waiting for co-marketing opportunities,

NEW YORK -- A majority of supermarket retailers, 71%, say they give preferential treatment to manufacturers who guide them in the practice of co-marketing, a survey has revealed.

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